Still much viewers and very little active speakers
Forrester Research has published recently a study on the “What’s the Social Technographics Profile of your Customer”. The results should discorage those who thaught that social networks and web 2.0 where really “fashion”. It looks like most people don’t feel like to participate and very few have interest in beein active.
What seems more important to know now is if active web 2.o ers are satisfied with their activity and feel compensated with their efforts. If Return on Effort (RoE) is high, the mass of active webers 2.0 will increase. Experts on Social Capital have no doubt on the advantage of belonging to social networks (they did not refer to virtual social networks on the Internet), but if it works outside the net, it should work also inside.
I guessm there is a direct relation between topic and satisfaction. If you belong to a network that deals with something important to you and other members feel like to share their efforts, thoughts and relations with the members, then, satisfaction should be higher. That is, cohesion and bridging around a common topic.
Here you have a video from Forrester Research:
