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New book: eTourism case studies
With contributions from leading global experts both from the industry and academia, each case follows a rigid structure with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors highlighting the key issues and theories. Cases covered include: Intercontinental Hotel Group and online intermediaries, Expedia.de, Amadeus, VisitBritain, Enterprise Rent-a-car, Lufthansa systems and many more.
Divided into the following sections, the case studies are used to illustrate the theory and issues to finally present a big picture of innovative and successful ICT usage in the tourism sector:
# Hospitality
# Intermediaries
# Destinations
# Transportation
# IT-Systems in Tourism
# Mobile Systems and ServicesBook - Gestión de Oficinas de Turismo
Gestión de Oficinas de Turismo (Managing Tourist Offices)
by Oriol Miralbell
This book intends to explain the new role that tourism offices are assuming in tourism destinations, and it also intends to break the belief that tourism offices work only to welcome and give information to the tourist.