I read today in TavelMole a post on a speech given by the General Manager of Cheapflights at the Travel Technology Show in London where she states how important Travel 2.0 can be for Brans awareness and also for absorbing customer’s ideas into the marketing strategy.
Here’s a part of the comment I posted in Turismo [...]
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New book: eTourism case studies
With contributions from leading global experts both from the industry and academia, each case follows a rigid structure with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors highlighting the key issues and theories. Cases covered include: Intercontinental Hotel Group and online intermediaries, Expedia.de, Amadeus, VisitBritain, Enterprise Rent-a-car, Lufthansa systems and many more.
Divided into the following sections, the case studies are used to illustrate the theory and issues to finally present a big picture of innovative and successful ICT usage in the tourism sector:
# Hospitality
# Intermediaries
# Destinations
# Transportation
# IT-Systems in Tourism
# Mobile Systems and ServicesBook - Gestión de Oficinas de Turismo
Gestión de Oficinas de Turismo (Managing Tourist Offices)
by Oriol Miralbell
This book intends to explain the new role that tourism offices are assuming in tourism destinations, and it also intends to break the belief that tourism offices work only to welcome and give information to the tourist.